BEVERAGE BRAND IDENTITY
Awaken is a fictional brand I developed to establish a unique and compelling brand identity. Awaken is a cosmic-inspired mocktail designed for those who embrace clarity, energy, and connection over alcohol. Catering to both the sober community and anyone seeking a bold, vibrant alternative, Awaken transforms every sip into an experience. Each can features a unique illustration that I created, with patterns of lotus flowers, phoenixes, and ouroboros—each symbolizing transformation, renewal, and limitless potential. The galaxy-inspired design as a whole reflects the journey of self-discovery and personal growth. With carefully crafted flavors that awaken the senses, this drink invites you to celebrate the night—fully present, fully alive, and limitless, just like the stars above.
